Let me put it simply. Under Eric's leadership, people become better at their jobs and do better work. That's why Tribal DDB Hong Kong became one of the most respected digital agencies in Greater China. Nuff said.”
- Jamal Hamidi, Group Creative Director at Edelman
"Eric Phu is one of the smartest men in advertising. He knows his stuff, your stuff and everyone else's stuff too. He puts Wikipedia to shame. From pie in the sky thinking to dots above every "i", he's got it covered.
He's as precise as an engineer, as calm as a monk and as creative as, well, more creative than most creatives."
- Milo Chao, Chief Strategy Officer at TBWA CHINA
"Eric is a gifted digital thinker, a selfless team leader and as hard working as anyone you're likely to meet. In the time we worked together we more than doubled the revenue of Euro RSCG Digital and he was a trusted client partner.
Eric's client side experience helped him appreciate what clients needed to sell through business cases and that was always reflected in his well crafted proposals."
- Brendan Tansey, CEO & Founder Socialistic China (Havas)
Advertising has traditionally always been a one way street - advertiser talks, consumer listens, end of story. But in an online world where anyone can seek and consume the information they want to - and ignore that which they do not - ad agencies are having to push their creativity ever further in their bid to grab hold of, and interact with, the fickle attention of an internet-savvy consumer.
Technology giant Intel's "Escape" campaign - created by Tribal DDB Hong Kong - is doing exactly that...
The second is what I think of the standard of digital creative work from Hong Kong. Invariably, this leads to discussions – and dare I say, apologetic excuses – of why this region’s output lags behind the rest of Asia, let alone the global stage...