My passions are technology and marketing, and combining them to solve problems in innovative ways.
My background is building and leading high performance digital marketing teams.
Over 15 years of experience in Australia and across Asia, on both client and agency side. Currently an independent consultant on global projects.
The word on the street:“It'd be easy to talk about Eric's unrivalled knowledge of digital, his unparalleled professionalism, his passion for big ideas, and his sharp strategic thinking. But that would be underselling the advantage that Eric brings.Let me put it simply. Under Eric's leadership, people become better at their jobs and do better work. That's why Tribal DDB Hong Kong became one of the most respected digital agencies in Greater China. Nuff said.”
- Jamal Hamidi, Group Creative Director at Edelman "Eric Phu is one of the smartest men in advertising. He knows his stuff, your stuff and everyone else's stuff too. He puts Wikipedia to shame. From pie in the sky thinking to dots above every "i", he's got it covered.He's as precise as an engineer, as calm as a monk and as creative as, well, more creative than most creatives."- Milo Chao, Chief Strategy Officer at TBWA CHINA"Eric is a gifted digital thinker, a selfless team leader and as hard working as anyone you're likely to meet. In the time we worked together we more than doubled the revenue of Euro RSCG Digital and he was a trusted client partner.Eric's client side experience helped him appreciate what clients needed to sell through business cases and that was always reflected in his well crafted proposals."- Brendan Tansey, CEO & Founder Socialistic China (Havas)
I've worked with many of the world's leading brands on highly effective, award winning campaigns.
Some of the clients I've had the great fortune and pleasure of working with include:
Some campaign highlights
A video showcase
Some case studies of the award winning projects I've worked on directly:
I also speak and write about marketing for a wide range of international audiences.
Such as the WWF Fuller Symposium 2012 in Washington D.C. below. I've also lectured the Digital Strategy course at the University of Technology, Sydney for two years.
A selection from some of the articles I've either written or have been interviewed for. To read an article in full, simply click on the corresponding title.
Would you like to get in touch?
Please feel free to contact me through any of the following: